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What is copywriting? While the definition may vary slightly depending on who you ask, our straightforward definition is this: Copywriting is the art of having a sales conversation in writing. In short, copywriting is the act of developing written content for the purpose of advertising, marketing or promoting a product or service. The individuals who […]
Finding and hiring the right copywriter for your brand is an important decision that can have a significant impact on the success of your online marketing efforts. A good copywriter can help you create compelling content that resonates with your target audience and drives conversions. However, finding the right copywriter can be a challenge, especially […]
The Rihanna marketing strategy and her overall Savage-Fenty campaign are two prime examples of how to create an attention-grabbing content and stamp your brand in the brains of your target audience. In this blog post, we’ll explore the the Rihanna marketing strategy, how she used the Super Bowl exposure to maximize sales for her Savage-Fenty […]
What’s the difference between a sales page vs. landing page? In short, landing pages are used to gather contact information, while sales pages are used to collect money. See, a landing page is vital in attracting potential leads into your business. Brands use these pages to showcase enticing offers, such as an e-book, free training, […]
Valentine’s Day is a time to celebrate love and affection, and what better way to show love to our business and clients than by collecting Valentine’s Day copywriting tips that will shower you and your customers with love? Using these tried-and-true copywriting tactics is a surefire way to flood your business with the love language […]
What’s the real value and benefit of a sales page copywriter? In short, whenever you decide to purchase a high-ticket product or a service like a program, membership, or online course, you’ll likely encounter a sales page – and the best of the best are written by skilled sales page copywriters. The whole purpose of […]
Conversion copywriting is all about understanding how to write compelling and persuasive copy that converts. And while that sounds straightforward, it takes a certain level of intention and skill to choose the right words to evoke enough emotion that persuades people to take a specific action. Here at Word Stylistz, one thing we understand is […]
How to write good ad copy? We get asked this question quite a bit because ad copy isn’t merely about crafting persuasive copy, it’s also about following advertising guidelines set forth by the Federal Trade Commission (FTC). Following FTC advertising guidelines is crucial when mastering how to write advertising copy for your business. The FTC […]
In our recent blog post about small business copywriting, we briefly highlighted writing copy for social media as one of the big 3 types of copywriting services offered. And because the world of social media copy is so vast and varied, this branch of copywriting deserves its own post. Social Media Copywriting requires technique, craftiness, […]
Copywriting vs. content writing: “Is it the same thing?” is a question we’re asked often at speaking engagements and on social media. The short answer: nope, they’re not! And even though both content writing and copywriting require fundamental writing skills like researching, planning/outlining, using correct grammar, revising and editing, these two types of writing have […]
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