What is copywriting? While the definition may vary slightly depending on who you ask, our straightforward definition is this: Copywriting is the art of having

Finding and hiring the right copywriter for your brand is an important decision that can have a significant impact on the success of your online

The Rihanna marketing strategy and her overall Savage-Fenty campaign are two prime examples of how to create an attention-grabbing content and stamp your brand in

What’s the difference between a sales page vs. landing page? In short, landing pages are used to gather contact information, while sales pages are used

Valentine’s Day is a time to celebrate love and affection, and what better way to show love to our business and clients than by collecting

What’s the real value and benefit of a sales page copywriter? In short, whenever you decide to purchase a high-ticket product or a service like

Conversion copywriting is all about understanding how to write compelling and persuasive copy that converts. And while that sounds straightforward, it takes a certain level

How to write good ad copy? We get asked this question quite a bit because ad copy isn’t merely about crafting persuasive copy, it’s also

In our recent blog post about small business copywriting, we briefly highlighted writing copy for social media as one of the big 3 types of

Copywriting vs. content writing: “Is it the same thing?” is a question we’re asked often at speaking engagements and on social media. The short answer:

Copyright vs. copywriting is a word battle that has left entrepreneurs scratching their heads in confusion for decades. These two words are homophones (words that

Before we dig into the different types of copy, it’s imperative that we lay the foundation of the discussion with a clear copywriting definition: Copywriting

Behind every commercial, ad, movie poster and billboard are none other than small business copywriting strategies at play. See, copywriters (writers who specialize in crafting