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What Are the Different Types of Copy?

Before we dig into the different types of copy, it’s imperative that we lay the foundation of the discussion with a clear copywriting definition: Copywriting is the act of producing text used for advertising and marketing.

This type of text, known as copy, is also used to raise brand awareness and persuade the ideal client to part with their money or take some other desired action – download your free eBook, participate in your webinar, or register for your email list. The bottom line is this: Smart, well-crafted copy pierces hearts and generates revenue.

While copywriting dates back hundreds of years, the skill became in demand three decades ago when the U.S. National Science Foundation allowed the Internet to include commercial enterprises for the first time.

This landmark decision arguably expanded the field of copywriting as more commercial enterprises began to rely on different types of copywriting services, such as website copy, emails, blogs, and articles, to garner attention, traffic and sales on the world wide web.

Copywriting is in peak demand today, with approximately 3.1 billion pages on the “Indexed Web” (changes daily), 333.2 billion emails sent/received daily and millions of ads showing up in print, through the airwaves and on our television screens.

Copywriting also plays a vital role in garnering attention on social media as billions of daily active users compete for buyers, leads and brand awareness on Twitter, Facebook, LinkedIn, Instagram, Pinterest, TikTok and other platforms.

And who writes all this well-crafted copy that pierces hearts and generates revenue? A copywriter. A copywriter is someone who writes sales, promotional and advertising messages — often called the “salesperson in writing” for your business. Copywriters have a variety of skill levels and can focus on many different types of copywriting niches.

Not all copywriters are the same, and neither are all copywriting services. Professional copywriters can specialize in one or several areas, including blog writing or website copywriting.

Here, we’ll explore some of the most common types of copywriting niches and how each plays a vital role in helping businesses of all sizes boost brand awareness and increase traffic, revenue and profits.

Types of Copywriting Niches

A copywriting niche is no different from niches in other industries – it’s a specialization. The niche copywriters focus on depends on their passion and expertise. Much like general contractors focus on specific areas – plumbing, electricity, woodwork, copywriters decide which area(s) of copywriting they want to work in.

Common types of copywriting niches include:

Blog Copywriting

Blog copywriting is different from standard blog writing. Instead of being strictly informative and entertaining, a copywriter’s blogs are persuasive. While blog copywriting informs, entertains and engages readers, this copywriting niche also encourages a conversion to generate revenue or more traffic by including a call to action.

A call to action is text that influences the reader to do something specific – download a free eBook, register for a masterclass, browse the online shop and so on.

Digital Marketing Copywriting

Digital marketing copywriting is the art of producing digital text for promotional, marketing, informational or advertising purposes. The goal of this digital text is typically to persuade, motivate, entertain, engage or inform a reader to boost brand awareness or authority, sell or market a product or service, influence a course of action or convince an audience to take a specific step.

Although copywriting isn’t exclusive to online mediums, the explosion of consumers scouring the internet and consuming online content means that many of today’s copywriters work in digital marketing.

Email Copywriting

Brands rely on email copywriting to connect with and nurture email subscribers. With an average return on investment of $45 for every $1 spent, email copywriting remains one of the top ways to engage, entertain and educate audiences to boost brand awareness and sales.

Sales emails should include an intriguing subject line, an engaging first sentence, and a strong CTA. Aside from promoting and marketing products and services, email copywriting is also a great way to make audiences aware of the benefits and features of your products and services.

Sales Page Copywriting

Sales page copywriting involves crafting a webpage with the sole purpose of connecting with potential buyers of a specific product or service, addressing everything they would want to know about the product or service, removing any objections they may have and guiding them to make a purchase.

A well-written sales page that hits on all the critical selling points and persuasion elements has the potential to dramatically increase your conversions.

SEO Copywriting

SEO (search engine optimization) copywriting is the process of pairing keyword-optimized content with persuasive content to appeal to human browsers and search engine algorithms.

This type of copywriting creates a synergy between keyword research, SEO strategy and foundational copywriting methods when crafting social media content, website copy, digital product descriptions and other web content.

Website Copywriting

This copywriting niche is all about writing copy that prompts action when browsers hit conversion-driven websites. This type of copywriting is also called conversion copywriting because, when done right, it persuades website browsers to take specific steps and move deeper into the brand’s sales process.

Website copy is vital for converting web traffic into loyal buyers. Many businesses invest in quality website copywriting because it’s typically faster and more effective than attempting to craft conversion-boosting website copy themselves.

Different Types of Copywriting Services, Different Types of Copywriters

As you can see, there are a lot of different copywriting niches out there, so there’s much to consider when hiring a copywriter for your business. Your industry and brand have a unique language, voice, tone, information needs and goals — and you want to choose a copywriter who can create compelling copy that speaks to the hearts, minds and wallets of your audience and persuades them to take action.

Let’s explore a few different types of copywriting services and some examples to help you best decide which type of copywriting you need so you can join the billions of brands using copywriting to boost revenue, brand awareness and profits.

Blog Copywriter

A blog copywriter crafts blogs and articles that are more likely to secure conversions. While many writers can write articles, blog copywriters possess the unique skill of understanding content relevance, keyword research, SEO strategy and the importance of providing value to readers.

They also know how to blend that knowledge with the art of delivering content that appeals to humans and search engine algorithms – all while securing conversions.

You can expect to pay a freelance blog copywriter up to $1000 and a copywriting agency up to $1,600 for a 1,000-word blog post. (That’s half the length of the blog you’re reading now.)

Digital Marketing Copywriter

A digital marketing copywriter produces engaging and persuasive content for online sources. This type of copywriter crafts digital marketing content for websites, social media platforms and emails to advertise, promote, market and sell goods and services.

A digital marketing copywriter deeply understands foundational copywriting methods and how to flow online content for online readability. Depending on the copywriting project, you can expect to pay up to $1,000 per page of digital content.

Email Copywriter

While an email copywriter can fall under the digital marketing umbrella, many copywriters specialize in email marketing due to its massive impact in the marketplace.

With the increased use of email sales funnels, newsletters, nurturing campaigns and more, a copywriter specializing solely in writing emails can potentially stay extremely busy.

You can expect to pay a freelance email copywriter with 1 to 5 years of experience up to $900 per email.

Sales Page Copywriter

Sales page copywriting has gained popularity, with more buyers browsing and completing purchases online. These pages can cost tens of thousands of dollars and carry high returns on investment when done by a professional.

A sales page copywriter understands how to write in the client’s voice, speak to buyer pain points, pierce readers’ hearts, minds and wallets and properly flow the content to help readers overcome sales objections and lead them to purchase.

You can expect to pay an experienced freelance sales page copywriter (with proof of sales page conversions) up to $20,000+ for one sales page.

Other types of copywriting services include SEO copywriter, ad copywriter, website copywriter, UX copywriter and more that fall as subsets of the most common copywriting services highlighted above.

Copywriting services can also focus on specific industries, such as seen with beauty and fashion copywriters, financial copywriters, eCommerce copywriters, real estate copywriters and SaaS copywriters.

Now that you’re familiar with all the types of copywriting services, here are a few examples of some of the more prominent types:

Copywriting Examples from Brands You Know and Love


When it comes to brand voice, Mailchimp has one of the strongest brand voices around. They consistently use the words “you” and “your” to build a natural and informal tone that makes audiences feel included and seen.

types of copywriting examples - Mailchimp


One of the most popular examples of successful marketing copy, one of the things Apple does better than its competitors is pump up the benefits, a key technique to successful copywriting. When selling iPhones, they focus on how the phone will improve your life rather than all the cool, shiny features.


Long before SKIMS, there was SPANX. And while other brands have popped up, SPANX’s brand voice has consistently spoken to the pain points of their customers and remained down to earth so they keep coming back.

In short, copywriting for your business doesn’t have to be complicated. When you understand the basics, you’re better prepared to hire the right copywriter to ensure your potential clients see and receive a persuasive message that converts.

Word Stylistz – All Copywriters Rolled Into One

With so many types of copywriting niches, it’s nearly impossible for one copywriter to specialize in all areas. Most professional writers hone in on one, maybe two, copywriting niches. However, it’s common for brands to require and need more than one type of copywriting service.

As a small business owner with limited time and resources, you need quality copy for your website, emails, social media, landing and sales pages, product descriptions, ads and more. While finding a freelance copywriter who specializes in all areas you need isn’t unheard of, working with a copywriting agency like Word Stylistz is a more cost-effective and efficient solution.

Our top-rated professional copywriters are skilled at creating different kinds of copy infused with personality, relatability and persuasion. Need product descriptions that convert your diverse audience? Look to Word Stylistz. Want to flood your website with words that sell? We got you covered at Word Stylistz.

No matter what niche your copywriting needs fall into, Word Stylistz has a solution for you. Test the waters and book your first copywriting service with us today, starting at just $97.


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