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Copyright vs. copywriting is a word battle that has left entrepreneurs scratching their heads in confusion for decades. These two words are homophones (words that sound the same but are spelled differently and have different meanings) that have been transposed and used incorrectly for far too long. It’s time to spell out the difference (no […]
Before we dig into the different types of copy, it’s imperative that we lay the foundation of the discussion with a clear copywriting definition: Copywriting is the act of producing text used for advertising and marketing. This type of text, known as copy, is also used to raise brand awareness and persuade the ideal client […]
Behind every commercial, ad, movie poster and billboard are none other than small business copywriting strategies at play. See, copywriters (writers who specialize in crafting persuasive sales, marketing and professional text) are every big business’s secret weapon. They’re the sentence-slinging magicians who bring products and services to life for consumers. Without the right words to […]
We’re all about that email marketing life over here on our corner of the Internet streets. We love it so much that we created the Three-E Process as a way to simplify email marketing and make it fun again for people who don’t geek out on email marketing like I do. Now, when you use […]
Ahhhh, how to write sales messages that sell? It’s the question everybody wants the answer to. Now, before I drop my million-dollar response, here’s what I want you to know: Simple is sexy and sexy is attractive. And that’s the type of sales message you want to deliver. Now, the problem is most businesses are […]
Your style and flava are critical whether you’re strolling the city or the Internet streets and your ad swag is no different. When it comes to crafting compelling social media posts, Word Stylistz offers 3 primary styles to fit your business flava: STYLE #1: THE STORYTELLER This is the “Tyler Perry” writing style where your […]
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